Case Study: Skoda

Search Engine Marketing


Skoda is a leading automotive brand in the UK, offering vehicles throughout a network of dealers within the Kent market and beyond. They pride themselves on the excellent service they provide, and the high quality of their motor vehicles. 


Brief

The client was looking to expand their reach within Kent, and externally into other counties. They were keen to increase footfall and sales conversions around Valentine’s Day. The client asked us to explore ways in which we could effectively signpost their events outside of normal traditional approaches?


Solution

We examined ways in which we could target members of the public who were at an advanced stage of their research into a new motor vehicle. We placed advertising on the Google Display Network across geographical areas that Skoda wanted to target. This delivered a high volume of clicks and saw conversions increase substantially. This campaign was also supported with impulse display advertising on www.kentonline.co.uk. The campaign was a complete success with a high rate of return on investment.

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