Case Study: Kent County Show

Digital Design


The Kent County Show is a showcase event for farming, countryside and rural life.  The three day event brings together the very best of Kent with animals and food, fun and excitement and above all a sense of what ‘The Garden of England’ has to offer, for the whole family.

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Brief

This year (2015) we won a pitch to provide creative services for the biggest annual show on the Kent calendar. We were asked to re-brand and re-design the whole  look and feel of the County Show from logo, through to promotion through to marketing - encapsulating families, tradition, fun and community.


Solution

We set up a dedicated project team to create logos, leaflets, posters, billboards and advertising across print, radio and digital - including over 50 external publication adverts. We also set one of our talented Illustrators the task of creating the show map, from scratch, as well as branding for the Red Arrow's attendance - which turned out to be a great piece of creative. Being part of KM Media Group, meant we could offer unrivalled promotion opportunities, including press and digital advertising, and radio commercials. As added value, we created a video advert for the show, which could sit on the County Show website and be shared on social media to raise awareness of the show.


Kent County Show

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Tel: 01622 794542

Email: info@kmdigitalsolutions.co.uk